The franchise's wide range of service offerings, including interior and exterior painting projects and commercial contracts, allow franchisees to secure steady business in all seasons.
CINCINNATI, Feb. 18, 2025 /PRNewswire-PRWeb/ -- Seasonality can be a challenge for many home service business owners. While some franchisees choose to take advantage of the "off" season to take a step back or pursue additional investment opportunities, the lack of year-round predictability raises concern for others. Fortunately, Fresh Coat, the 180-plus-unit painting franchise, equips its franchisees with the comprehensive support and flexible model necessary to thrive in every season.
Because seasonality varies in markets nationwide, Fresh Coat empowers its owners to take an individualized look at their market and determine what will work best for them.
"As an owner, you have to take a look at each month and try to determine what you'll be able to achieve during that time frame," said Lisa Hudson, brand president. "This means recognizing that, even though exterior work may be booming for some of your fellow franchisees, you may need to focus on interior projects — or vice versa. But with such a wide range of services, including both interior and exterior options for both residential and commercial clients, franchisees have the flexibility to maintain a steady revenue flow year-round — regardless of any market-specific circumstances. "
Planning ahead to manage fluctuations in demand helps franchisees maintain stability.
"Franchisees must look at their fixed and variable expenses," Hudson said. "For months that they know might be a bit lighter, they should plan ahead to pull back a bit. Change some of those variables up a bit, and ramp back up when you re enter the busier season."
Embracing this potential variability and adjusting services accordingly can boost stability. Things like shifting the focus to interior painting, cabinet refinishing and popcorn ceiling removal during seasons of extreme temperatures and weather keeps teams busy and allows franchisees to maintain cash flow.
Another key skill that helps franchisees maintain stability year-round is the ability to identify times of greater opportunity. For example, Hudson explained that many people feel an urge to change something in their homes after taking down holiday decorations.
"Once people take everything down, they may feel their home looks a bit empty or like it's in need of a refresh," she said. "With all of the decorations already put away, it's a great opportunity to find their perfect paint and change the look of the home a bit."
A strong support team, including marketing experts and business coaches, is available to support franchisees in controlling their schedules and finding the work-life balance that best suits them without sacrificing the stability they crave.
By understanding their local market, adapting to seasonal changes and leveraging the support provided by Fresh Coat, franchisees can build a stable, successful business that thrives in every season.
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Media Contact
Jessica Tcholakov, Fresh Coat, 224.436.1005, [email protected],
SOURCE Fresh Coat
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