transcosmos promotes Mind Your Manners and awareness-raising campaign towards the young as part of SHIBUYA Good Manner Challenge

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transcosmos inc.

Jan 08, 2025, 03:05 ET


43% of young metaverse game players said "I won't litter"

TOKYO, Jan. 8, 2025 /PRNewswire-PRWeb/ -- , together with EbuAction, has released SHIBUYA CITY BOSS FIGHT on Fortnite, a popular metaverse gaming app among the young, as part of SHIBUYA Good Manner Challenge feat. Fortnite, its joint project with EbuAction to support the Shibuya Good Manner Project (no translation available: ) run by Future Design Shibuya General Incorporated Association, a movement to make Shibuya ward a safe and secure city. Through this SHIBUYA Good Manner Challenge feat. Fortnite project, transcosmos and EbuAction aim to tackle Shibuya's social issues, specifically, nuisance behavior including street drinking and littering. Through SHIBUYA CITY BOSS FIGHT, transcosmos is offering a place where children can raise their social issue awareness as well as learn manners through enjoying the Fortnite-based gaming experience with their parents.

â– SHIBUYA Good Manner Project PR booth & SHIBUYA Good Manner Challenge feat. Fortnite experience events

1) 2024 MEIJI YASUDA J1 LEAGUE FC Tokyo Nagoya Grampus: Saturday, September 14, 2024
On the 2024 MEIJI YASUDA J1 LEAGE FC Tokyo Nagoya Grampus game day, we set up a booth outside the Japan National Stadium. There, more than 100 people, mostly children, experienced a game in which avatars carrying an item with the FC Tokyo emblem on it collect waste, clean up, and save the city.

2) FOOTBALL PARK SHIBUYA 2024: Saturday, November 23, 2024
In the FOOTBALL PARK SHIBUYA 2024 event held along the Zelkova tree promenade in Yoyogi Park, we offered a gaming experience to more than 100 people, mostly children, collecting waste to earn points in a virtual Shibuya city.

3) Oya GAO Fest.: Sunday, November 24, 2024
Delivered an experience event at Oya GAO Fest., held in Machida Techno Park, a festival aimed at spreading Shibuya city's initiative to other cities to raise children's awareness of a waste problem through a gaming experience. Supporting the SHIBUYA Good Manner Challenge feat. Fortnite project, co-offered the experience to about 300 children, mainly primary schoolers, together with Japan Cell, a GAO Fest. festival committee member.

â– Change in social issue and manner awareness found in the results of questionnaire
Key to reaching young generations is not to force the rules. Offering a parent-child gaming experience that combines the fun of gaming and a reminder not to litter as a social manner can deepen their mutual understanding as well as deliver a positive outcome.
Brands and companies who are interested in running branding and strategic PR activities targeting the young with the power of metaverse, please contact transcosmos (no translation available: ).

â—†About Future Design Shibuya
Corporate name: Future Design Shibuya General Incorporated
Address: 9F, Shibuya PARCO, 15-1, Udagawa-cho, Shibuya-ku, Tokyo 150-0042 Japan
Business: Based on diversity and inclusion, Future Design Shibuya collects ideas and talents of various people who gather in Shibuya, such as people living in Shibuya, workers, learners, visitors, etc., across domains, and through open innovation, society. It is a full-scale industry-government-academia-private partnership organization that designs solutions and possibilities for issues.
URL:

â—†About Japan Cell
Corporate name: Japan Cell Co., Ltd.
Address: Machida Techno Park, 2-2-5-11, Oyamagaoka, Machida-shi, Tokyo 194-0215 Japan
Business: Precision optical glass processing/Manufacturing and sale of precision glass components
URL:
Event site (no translation available):

  • This event is not sponsored, endorsed, or administered by Epic Games, Inc. Epic Games Inc. has no relation with this event in any way. All information related to this event is submitted only to the event organizer. Epic Games, Inc. does not have any access to the information.
  • transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior "people" with up-to-date "technology" to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients' business processes focusing on both sales expansion and cost optimization through our 182 bases across 35 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients' excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the "Global Digital Transformation Partner" of our clients, supporting the clients' transformation by leveraging digital technology, responding to the ever-changing business environment. Visit us here

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