Metro Atlanta restaurant chain's dual announcement of an expanded product line and new moniker as "King of Tips" fulfills the profound words of the founder's beloved mother.
FAYETTEVILLE, Ga., Feb. 25, 2025 /PRNewswire-PRWeb/ -- This Is It! Southern Kitchen & Bar-B-Q, highly acclaimed for its signature and world-famous Rip Tips, is pleased to announce it has expanded its line of Tips. By adding delicious Chicken Tips, Beef Sirloin Tips, Plant-Based Tips, and several Seafood Tips, the company is taking its rightful place as the "King of Tips." These new products offer a delicious and easy to eat "Tip" option based upon their individual desires. This continues the chain's concept of "It's Southern! It's Delicious! It's the Best!"
Shelley "Butch" Anthony, III, founder, President & CEO of This Is It! Southern Kitchen & Bar-B-Q gives full credit to God for the company's success and states, "Look what God has done! For over 42 years, we have successfully served the Atlanta market, and we want to thank God and all of our customers for this wonderful achievement." Anthony also links the expansion to his family legacy as it is connected to something rather profound that his mother shared with him. "When I was a young boy, my mother told me I was born to be a king. At that time, I really didn't understand what she meant. Now I know and it is truly a dream come true," states Anthony.
The product expansion further presents the perfect segue for the company to implement its new royal 5-Star Customer Service initiative where every guest will enjoy a royal, high quality dining experience. This initiative aligns with the company's core values of faith, family, integrity/character, excellent service, respect, and teamwork. The company also values the characteristics of being hungry, humble, and honest. "We have taken the time to listen to our guests and wanted to find ways to dig deeper and be of better service. This entailed staying true to who we are while also coming up with innovative, delectable menu items. We are very optimistic that we have achieved this goal, and we are excited about the new experiences that our guests are about to enjoy," states Anthony. The combination of the expanded product line and the royal 5-Star Customer Service initiative give further credibility to the company's new identity as the "King of Tips".
These latest strides of This Is It! come after commemorative celebrations marking 40 years of doing business in the metro Atlanta area. The year 2023 was filled with activities celebrating "40 Years of Faith, Family, Favor and Flavor," including a well-received documentary, "This Is It! The Miracle of Bar-B-Q" that debuted at Atlanta's Fabulous Fox Theatre and was also shown in Anthony's home town at the Tampa (Florida) Theatre.
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About This Is It! Southern Kitchen & Bar-B-Q
Established in 1983, This Is It! Southern Kitchen & Bar-B-Q (previously known as This Is It! Bar-B-Q & Seafood) specializes in delicious, authentic, southern, home-style cuisine and is nationally known for its famous award-winning barbeque rib tips. For 42 years, This Is It! has been recognized for exceptional hospitality and service paired with the best authentic, freshly prepared barbeque and seafood. Headquartered in Fayetteville, Georgia, This Is It! has locations all over metro Atlanta. Locations offer dine-in, to-go, delivery, private and corporate catering, and two full scale event rental spaces. The company recently began operating as This Is It! Southern Kitchen & Bar-B-Q as a reflection of its expanded and more health-conscious menu items. It is the only African American owned restaurant of its kind in the country: one that has been operating in a large metropolis for 40+ years with multiple locations. Learn more about This Is It! at .
Media Contact
Dr. Alonia Parks, This Is It! Southern Kitchen & Bar-B-Q, 1 (770) 256-4337, [email protected],
SOURCE This Is It! Southern Kitchen & Bar-B-Q
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