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Katie Holman O'Neill launches Seniors Helping Seniors® in Napa and Sonoma, combining exceptional care for seniors with unique employment opportunities for active older adults.

SAN FRANCISCO, Jan. 28, 2025 /PRNewswire-PRWeb/ -- Seniors Helping Seniors® in-home care services, a franchisor with over 125 franchise partners and more than 300 territories nationwide, has grown rapidly in recent years by building a workforce of talented caregivers who create meaningful relationships with their senior care clients. Now, local resident Katie Holman O'Neill has opened a new location to serve the Napa and Sonoma communities of California.

O'Neill brings a wealth of experience in hospitality and start-ups to her new role as franchise owner. Her background has equipped her with a deep understanding of delivering exceptional service and building strong, meaningful relationships — skills she is now channeling into the senior care space.

O'Neill aims to provide essential support to seniors who want to age at home and to create meaningful employment opportunities for older adults in the community. Seniors Helping Seniors® stands apart in the in-home care industry by prioritizing the hiring of active seniors to help their less active counterparts.

"We've had recent experience with older family members needing help to age safely at home, and it has opened my eyes to how difficult it can be on families and on the person needing care to provide support for people to live independently," said O'Neill. "Additionally, people close to me can't afford to retire, and I have had a front-row seat to seniors facing ageism in the workforce. The idea of seniors helping other seniors is so powerful. Both sides benefit and it's such a unique approach to senior care."

The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care. Seniors Helping Seniors® services is expanding in California with its unique care services and approach to caregiver-client matching. This new location serving Napa and Sonoma will mark the 14th in the state.

The Seniors Helping Seniors® franchise stands out from other brands in the elder-care space in part through its commitment to hiring senior caregivers, which provides employment opportunities for seniors and better cultivates meaningful relationships between caregivers and care receivers.

"We've become a leader in this industry by prioritizing the best possible care for our seniors, and that means partnering with only the most passionate and hard-working franchisees," said Seniors Helping Seniors® President Namrata Yocom-Jan. "That's exactly what we've found with Katie as a new franchisee Partner, who is well-equipped to provide unparalleled in-home services to those in need throughout Napa Valley."

ABOUT SENIORS HELPING SENIORS®:

Seniors Helping Seniors® franchise system was founded by husband-and-wife duo Kiran and Philip Yocom. Kiran, who grew up in India, later worked to advance humanitarian efforts alongside Mother Teresa. After moving to the U.S. in 1995 and marrying her husband Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generational level. Together, the Yocoms founded Seniors Helping Seniors® in-home services in 1998, opening the brand up to franchising in 2006. With a mission to be the most respected and rewarding home care provider in the U.S., Seniors Helping Seniors® locations stand apart from competitors as the only company that prioritizes hiring active seniors to provide care services to their less-active counterparts. Seniors Helping Seniors® service aligns caregivers and care recipients based on the abilities and needs of both by offering a wide range of care services. Seniors Helping Seniors® network has grown to 200-plus locations and over 125 franchise partners in 30-plus states and international markets. For more information on Seniors Helping Seniors® in-home care, visit .

Media Contact

Nick Powills, Mainland, 3125263996, [email protected],

SOURCE SENIORS HELPING SENIORS