Premier Mortgage Resources, LLC (PMR) has announced the appointment of Cheryl Holmes as Susanville Branch Manager, strengthening its presence in the California market. Holmes, an industry veteran known for building high-performing mortgage teams and streamlining lending processes, brings strategic vision and regional expertise to the role.
MERIDIAN, Idaho, Feb. 17, 2025 /PRNewswire-PRWeb/ -- (PMR) announces the expansion of its leadership team with the appointment of Cheryl Holmes as Susanville Branch Manager. A respected industry veteran, Cheryl brings strategic vision and a proven history of building high-performing mortgage teams. Her expertise in developing streamlined lending processes and fostering client relationships positions PMR for continued growth in serving homebuyers.
Cheryl's appointment strengthens PMR's position in the Susanville market. Her deep understanding of the region's unique housing scenarios will enhance the company's ability to serve the community.
"Cheryl's leadership style blends operational excellence with genuine care for both clients and team members," said Cory Swain, CEO of PMR. "Her proven ability to build and mentor successful lending teams, while maintaining the highest standards of service, perfectly aligns with our vision for sustainable growth and client-focused operations."
This growth in Susanville underscores PMR's ongoing mission to empower individuals and families with tailored mortgage solutions. The addition of experienced leaders like Cheryl Holmes is a testament to our commitment to providing unparalleled service and building lasting relationships with our clients.
"Cheryl has built her career on developing top-performing teams that consistently turn challenging scenarios into homeownership victories," said Brian Neville, Vice President of Production. "Her talent for implementing efficient systems while mentoring loan officers will enhance our ability to serve local families.
PMR is eager to deepen its roots in California. The company's goal is to make a meaningful difference in the community by offering innovative mortgage programs and expert guidance. The company's growth into this vibrant market signifies its dedication to meeting the unique needs of families and individuals in the Susanville community.
For more information about Premier Mortgage Resources and how Cheryl Holmes can assist you, visit pmrloans.com.
About Premier Mortgage Resources
Founded in 2005 on a commitment to helping all Americans realize the dream of homeownership, Premier Mortgage Resources (PMR) offers a full range of mortgage products, including FHA, VA, USDA, and conventional loans. Licensed or pending in all fifty states, PMR is driven by a dedication to operational excellence and a customer-first approach. Since 2022, PMR has operated as an Employee Stock Ownership Plan (ESOP) company, aligning the interests of employees and customers in every transaction.
Premier Mortgage Resources is an equal opportunity employer. NMLS 1169.
Media Contact
Candace Ellington, Premier Mortgage Resources, LLC, 1 208-629-0606, [email protected], pmrloans.com
SOURCE Premier Mortgage Resources, LLC

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