New Study from HigherVisibility Reveals How Search Behavior Is Changing in 2025

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HigherVisibility

Feb 07, 2025, 10:00 ET


HigherVisibility has released a new study revealing how search behavior is changing in 2025.

MEMPHIS, Tenn., Feb. 7, 2025 /PRNewswire-PRWeb/ -- Is Google losing its grip on search? With the rise of AI tools like ChatGPT and shifts in user behavior, many have speculated that traditional search is on the decline. A new study from HigherVisibility, How People Search Today: A Study on Evolving Search Behaviors, takes a data-driven look at how Americans are actually searching in 2025—and the results challenge many industry assumptions.

HigherVisibility surveyed 1,500 U.S. consumers to explore how search habits are evolving. While AI tools are gaining traction, they are not replacing traditional search engines. Instead, users are adapting their search behavior based on intent, blending platforms like Google, ChatGPT, and social media to find the information they need.

Key Insights from the Study:

  • 71.5% of respondents have used AI search tools, but only 14% rely on them daily. AI is a tool for specific needs, not a full search engine replacement.
  • Search behavior varies significantly by intent. Google still dominates for general information and local searches, while AI tools are preferred for detailed explanations, and social media plays a growing role in product discovery.
  • Generational differences are smaller than expected. While younger users lead AI adoption, older demographics are also experimenting with AI tools.

"This research highlights that search isn't dying—it's diversifying," said Adam Heitzman, Co-Founder and Managing Partner of HigherVisibility. "Businesses need to understand how different platforms fit into the customer journey and optimize accordingly."

For a deeper look at the findings, read the full study here:

Methodology
The study surveyed 1,500 U.S. residents in January 2025, ensuring a diverse representation of age groups, regions, and demographics.

About HigherVisibility
HigherVisibility is an award-winning digital marketing agency specializing in SEO, PPC, and content strategy. Recognized as the SEO Agency of the Year, HigherVisibility helps businesses navigate the evolving search landscape with data-driven solutions.

Media Contact

Adam Heitzman, HigherVisibility, 888-598-4449, [email protected],

SOURCE HigherVisibility