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Author Gary Wilkins examines the power and perils of scale in modern culture

CINCINNATI, Jan. 7, 2025 /PRNewswire-PRWeb/ -- In author Gary Wilkins' eyes, scale isn't just a business concept. It's a driving force that can build, inspire, and uplift entire communities. He showcases this belief in his new book, "Redemptive Scale: What Scale Is, And How God Can Use It."

In the book, Wilkins explores the concept of scale while offering a new perspective on how it can help organizations love and care for others. Scale is the phenomenon of exponential organizational growth, and businesses apply its principles to expand rapidly. But scale isn't limited to business, Wilkins argues.

"Whenever a church talks about its discipleship mission, it is talking about scale," said Wilkins. "From a biblical view, scale can be a catalyst for movements that promote community and empowerment."

Readers will explore how scale affects culture and society, including principles that shape movements for God's glory—the concept of "redemptive scale." Wilkins brings this concept to life in this book by telling the story of Sustainable Medical Missions, founded in 2013. Sustainable Med is scaling redemptively to help solve one of the world's biggest problems: neglected tropical diseases.

In addition to telling the story of Sustainable Medical Missions, he shares the biblical framework for scale, describes the "cycle of scale," and identifies guiding principles for making scale redemptive.

"Scale has been part of God's redemptive purpose from the beginning," said Wilkins. "I hope this story encourages people to scale something meaningful—a ministry, a business, a worldview—leading others to know God personally and live for His glory."

"Redemptive Scale: What Scale Is, And How God Can Use It"
By Gary Wilkins
ISBN: 9798385030088 (softcover); 9798385030095 (electronic)
Available at , , and .

About the author
Gary Wilkins was a pastor for 20 years before joining a Christian-owned consulting firm. He combines his ministry and business backgrounds to help faith-based and Christian-owned organizations scale while maintaining their biblical values. Gary and his wife, Leigh, live in Ohio and have three adult children. To learn more, please visit .

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