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Guide contains approachs based on multiple case studies of products that were successful from both a design point of view as well as in the marketplace

SANTA CRUZ, Calif., Feb. 17, 2025 /PRNewswire-PRWeb/ -- Over many years of success in the field, as well as being an educator, award-winning designer and pioneer in the field of design consulting Dr. Walter B. Herbst hoped to discover and share a field-guide that captured the methodology for designing successful products for his graduate students. Instead he found an absence of documented guidance with texts that "appeared to have absolute basis in the art of successful product development" as he was having to clarify the "fallacies and omissions" to his master degree classes of professionals.

In "Mastering Product Innovation," Herbst hopes to rectify these issues and provide an authoritative version for those wishing to optimize success in the field of product design and development. He suggests the methodology he presents, based on multiple case histories, will convert any organization or individual's efforts, into a dramatically improved success ratio.

"The reason for writing this handbook was not only to share what has proven to be remarkable success over the years," said Herbst, "but more importantly to prove to you, that if you follow the methodology, your creative efforts will net out in greater success. Your risk of failure will be minimized while your opportunity to succeed will grow dramatically."

Herbst is partner in , an award winning design firm that has been honored by the every year for the last 14 years. Herbst holds 124 US patents in housewares, hardware, medical, and commercial products. He is a Fellow of the National Academy of Inventors and the recipient of the "Distinguished Professor" award from Northwestern University. Additionally, he has served as an expert for the UN World Intellectual Property Organization, presenting his winning methods both at the UN in Geneva as well as to individual Organizations representing developing countries.

"I continue to say designing and inventing is so very easy, but going to, and then actually getting to market with successful products is really difficult," said Herbst. "I hope to provide insight into product design and development, and the methodology required, to successfully maneuver one's way to excellence, with the design and development of innovative products."

"Mastering Product Innovation: The Ultimate Guide for Successful Design"
By Walter B. Herbst
ISBN: 9781665757843 (softcover); 9781665757867 (hardcover); 9781665757850 (electronic)
Available at , and

About the author
Walter B. Herbst is a partner in Herbst Produkt, along with his son, Scot. Prior to that, he was the CEO of Herbst LaZar Bell, the largest privately held design firm in the US. He received a BFAA in industrial design at the University of Illinois, Urbana-Champaign, Ill., a MBA at Northwestern University, Evanston, Ill. and his PhD at Coventry University, England. To learn more, please visit .

Media Contact

Ziggy Goldfarb, Archway Publishing, 4803067065, [email protected]

SOURCE Walter B. Herbst