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Through a blend of psychological and actionable strategies, readers are invited to self-explore

NORTH HAVEN, Conn., Jan. 20, 2025 /PRNewswire-PRWeb/ -- As the calendar becomes a brand-new year, readers may stand at the threshold of fresh beginnings. Understanding the importance of personal journeys, author Matthew R. Kerzner, Ph.D., believes that each person possesses an ego, a tool ready to be nurtured to shape one's thoughts, actions, and ambitions. In his book, "The Power Within: Maximizing your potential through the exploration of an alter ego", Kerzner aims to help readers recognize and harness this concept to unlock their full potential.

In the book, readers follow individuals enlisting alter egos as companions on their journey of self-discovery. These personas, decorated with qualities of greatness, propel individuals towards their goals, transforming aspirations into tangible achievements and serving as a resource in navigating the complexities of life.

"The ego, when acknowledged and understood, can become a powerful compass for self-exploration." said Kerzner, "Like an alter ego, it allows us to navigate the complexities of life, not as an obstacle, but as a guide to authenticity by unlocking new dimensions of your personality."

With a passion for personal development for himself and others, Kerzner has over 30 years of experience in family business consulting, organizational development, and succession planning. Dedicating his career to helping others, he aims to make his guide a must-read for professionals, creatives, and anyone on a quest for personal excellence.

"I hope to have readers not only gain a deeper understanding of their potential but also discover actionable steps to integrate their alter ego into everyday life," said Kerzner. "A new year is an invitation to start fresh, starting with the decision to believe in yourself."

"The Power Within: Maximizing your potential through the exploration of an alter ego"
By Matthew R. Kerzner, Ph.D.
ISBN: 9798823036733 (softcover); 9798823036740 (hardcover); 9798823036726 (electronic)
Available at , and

About the author
Dr. Matthew R. Kerzner, Principal and Managing Director at the New England Center for Family Business Excellence, is a seasoned expert in family business consulting, succession planning, and organizational development with over 30 years of experience. He specializes in strategic planning, leadership coaching, and conflict resolution to ensure long-term success for family-owned businesses. Author of "L'DOR V'DOR: Generation to Generation", Dr. Kerzner holds a Ph.D. in Business Psychology and is a certified Professional Coach. He resides in North Haven, Conn., with his wife and two daughters. To learn more, please visit .

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SOURCE Matthew R. Kerzner