51ÔÚÏß

A Curly Girl Method-Compliant Series for Perfectly Defined Curls

NEW YORK, Feb. 7, 2025 /PRNewswire-PRWeb/ -- , a pioneer in targeted and effective haircare solutions, introduces its new Texture Series of Curly Girl Method-compliant formulas designed to cater to all curl and texture hair types. After two years in development, HASK (which stands for Hair And Skin Kindness) brings to life a thoughtfully curated collection of unique products to satisfy all your hair's cravings – embracing every curl pattern from classic curls to kinky, tight patterns and allowing consumers to indulge in their haircare routine at every step. The 6-piece collection of sophisticated, clean formulas is available at select HEB stores and starting at $9.99.

THE TEXTURE SOLUTIONS COLLECTION LINE UP:

• Mega Slip Pre-Shampoo Detangler – infused with Aloe Juice and Squalene to gently melt away stubborn knots and tangles while preventing future snags and reducing breakage. Suitable for all hair types. Used as the first step in the Curly Girl Method. Best used on dry hair, prior to shampooing. $9.99 (12 fl oz)
• Knot a Chance Rice Water Rinse – leaves hair with long-lasting shine, aids in length retention, minimizes shedding and reveals stronger, healthier-looking curls. Best for those with hair prone to damage. Should be used as an in-shower rinse after shampooing and before conditioning as a part of the Curly Girl Method. $9.99 (12 fl oz)
• Bonus Moisture Recovery Mask – Featuring Kukui Nut Oil and Pineapple Enzymes, this weightless conditioning mask with a creamy coconut scent deeply hydrates, helps prevent damage, and increases slip in breakage-prone hair. Hair is left soft, silky, shiny, hydrated, and healthy-looking with enhanced curls. Best for dry, weak, and fine-medium hair types. Recommended use after shampooing as a part of the Curly Girl Method. $9.99 (8 fl oz)
• Beyond Moisture Recovery Mask – Shea Butter and Banana Extract are combined in this rich, buttery conditioning mask for ultra-hydration, helping to guard against future damage. Helps hair retain moisture for soft, silky, shiny, hydrated strands and enhanced curls. Best for extremely dry, brittle, thick hair. Recommended use after shampooing as a part of the Curly Girl Method. $9.99 (8 fl oz)
• Twist Tamer Leave-In Conditioner – Featuring FiberBond Technology, a plant-based bond builder scientifically proven to repair breakage, along with shine-enhancing coconut oil to diminish frizz and lock in hydration. Helps strengthen and repair the internal structure of all curl types and all levels of damage. Best for weakened, damaged hair. Recommended to use prior to styling to tame frizz and repair damage. $9.99 (6.7 fl oz)
• Scalp Secret Strengthening Scalp & Hair Oil – A soothing and hydrating formula with Castor Seed Oil, Baobab Oil and Black Seed Oil to promote healthy-looking curls from root to tip. Helps improve overall scalp health creating an optimal environment for hair to thrive while moisturizing, helping to repair, support growth and shine. Best for dry scalps and thick, coarse hair. Can be used on wet or dry hair, including on protective styles such as braids. $9.99 (4 fl oz)

"The Texture Series includes a curated curl collection of detanglers, conditioners, masks and oils exclusively made for all natural hair textures and concerns," says Jaime Kontz, VP of Marketing. "We wanted to tackle - and cure – the most common concerns of curly hair which include dullness, breakage, dryness, frizz, shedding, dry scalp, knots and tangles. It was important to us to create Curly Girl Method compliant formulas free from sulfates, silicone, drying alcohol, parabens, and mineral oils that can derail curl patterns. Each product is intended to provide instant and long-term results that all hair patterns and textures crave while maintaining a healthy hair and scalp environment for beautiful, strong curls well

after rinse-out," adds Jaime.

HASK now tackles every hair twist and turn with Texture Series' conditioning and protective remedies. The brand's latest campaign centers on embracing self-care, giving your curls the love they deserve on wash day, and indulging and treating yourself to the nourishment they need.

If you're interested in learning about the new launch follow HASK on Instagram and TikTok or visit .

About the Curly Girl Method: The Curly Girl Method, created by Lorraine Massey, focuses on textured hair and aims to replace damaging habits with a healthy curl care routine. This method involves proper cleansing, conditioning, and styling while avoiding harmful ingredients and practices that can dry out and damage curls.

Free of sulfates, parabens, phthalates, silicon, gluten, drying alcohol, and artificial colors, the Texture Series is vegan and cruelty-free and can be used on all wavy, curly, coily & kinky hair patterns.

About HASK: HASK stands for Hair and Skin Kindness. Our mission is to create a community centered around compassion and self-acceptance by inspiring acts of kindness and moments of self-care, no matter how small. To us, being kind means celebrating all hair types and textures, formulating our products from the safest ingredients, and focusing on sustainability. We are built on the beauty of kindness, inside and out.

Media Contact

1Milk2Sugars, Inspired Beauty Brands, 1 (212) 235-2130, [email protected]

SOURCE HASK