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New platform will enable Family Dollar to optimize the assortment process across its network of stores, enhance the shopping experience of its 66 million customers, and increase in-store sales

CINCINNATI, Sept. 9, 2024 /PRNewswire-PRWeb/ -- (Dollar Tree, Inc.), one of the largest discount value retailers in the United States, has selected , the global leader in customer data science, as its strategic platform for category management and merchandising collaboration for its entire network of stores. dunnhumby's technology will put the customer directly at the heart of the decision-making process and enable Family Dollar's merchandising and data analytics teams to make faster, smarter, and more customer-centric decisions, in collaboration with their CPG partners.

dunnhumby will use its expertise in customer data science, along with consumer led insights and collaboration, to help Family Dollar make merchandising decisions that will enhance the shopping experience and drive engagement with the retailer's 66 million shoppers.

"Understanding and listening to what our customers want is at the very core of our mission to meet and exceed the needs of our shoppers," said Larry Gatta, Chief Merchandising Officer for Family Dollar. "With our new category and merchandising platform powered by dunnhumby, we can tailor and fine tune our assortments to local purchasing preferences, to ensure we provide our customers with the products they need at each of our stores."

The Family Dollar category management and merchandising platform will be built on two key platforms. First, dunnhumby Assortment, a next-generation assortment solution that harnesses cutting-edge AI, and employs predictive analytics to quantify which products should be selected for each store, before forecasting the impact of assortment changes across every location. Next, dunnhumby Shop, a web-based AI-powered data tool designed to deliver comprehensive aggregated insights about shopper behavior and deliver the latest category trends. With this new platform, Family Dollar will be able to localize assortments to deliver its customers the right assortment at exactly the right time.

"The entire dunnhumby team is honored to be selected by Family Dollar, after a competitive review, as their strategic partner for category management and merchandising," said Matt O'Grady, President of the Americas for dunnhumby. "In today's hyper competitive retail environment, Family Dollar recognizes that putting their customers first is crucial for growth and customer retention."

dunnhumby has a 35-year legacy of fueling growth for retailers and consumer packaged goods (CPGs) through customer-first differentiation. The company's unique mix of AI-powered data science, software, and consulting services empower businesses with a wide range of capabilities, including personalization, loyalty, media, and category management. Globally, around 60 retailers, 1,250 CPGs, and 15,000 professionals use dunnhumby's AI powered solutions and services to power critical business decisions for transformational growth.

Media Contact

Theresa Smith, dunnhumby, 1 8186816456, [email protected],  

SOURCE dunnhumby