Leading global research firm launches third annual edition of the Top GBS Employersâ„¢ and Top Employers for Tech Talentâ„¢ reports.
DALLAS, July 8, 2024 /PRNewswire-PRWeb/ -- Everest Group today released the 2024 editions of the Top GBS Employersâ„¢ and Top Employers for Tech Talentâ„¢ reports. Initially released in 2022, Everest Group's top employer reports were the first to evaluate the global business services (GBS) and tech market for their efficacy and ability to demonstrate their employee value proposition.
In both reports, Everest Group analyzes the brand perception of leading GBS and tech employers across multiple dimensions, including compensation and benefits, work environment, office ecosystem, work-life balance, hybrid work policies, culture and values, leadership, career development, and diversity and inclusion. Everest Group's reports allow enterprises to evaluate their strengths and benchmark themselves against competitors in their respective markets.
Key Findings:
- Overall, employer brand perception in the GBS market continues to deteriorate, with average brand perception dropping by 3% in India and the Philippines. Poland is the market which bucks this trend, seeing an improvement in brand perception of 7%
- For tech employers, average employer brand perception scores declined across India (2%), the US (5%), and the UK (10%)
- A perceived lack of investment in career development and upskilling remains a major concern for employees. GBS ratings in this area have dropped 7% year-on-year in India and the Philippines. For tech employers, ratings in India, the US, and the UK have dropped by between 8-12%
- Work environment and compensation are crucial for GBS employers: 50% of companies with high ratings in this area outperform their peers
- For tech talent, the work environment and diversity and inclusion are the two most crucial factors: 64% of companies with high ratings in these areas outperform their peers
- Brand perception is volatile, with 44% of last year's top employers for tech talent falling out of the top quadrant. At the same time, almost a fifth of companies (15-20%) in the top quadrant have improved their year-on-year brand perception scores, underscoring the value of consistent investment to improve EVP
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According to Rohitashwa Aggarwal, Partner at Everest Group: "In today's competitive talent landscape, our latest Top Employers research is indispensable. It delves deep into the employer brand perception of over 800 GBS and tech employers across key regions and offers critical and actionable insights. As companies navigate the complex challenges of attracting and retaining top talent, this report provides essential benchmarks and strategies to enhance employer brand perception, optimize talent management, and build resilient talent models for today and for the years ahead."
"However, our findings reveal a troubling decline in employer brand perception for GBS and tech employers. A lack of investment in career growth is a major concern globally, which has consequently resulted in a drop in overall ratings. Crucially, we can see a widening gap between the majority of the market and the top performing organizations, which excel in providing better work environment, compensation, and diversity in the workplace."
"In future, we expect the battle for top talent to intensify, with employer brand perception becoming increasingly volatile. Companies that invest in career development, inclusive work environments, and competitive compensation will lead the pack."
About Everest Group
Everest Group is a leading research firm helping business leaders make confident decisions. We guide clients through today's market challenges and strengthen their strategies by applying contextualized problem-solving to their unique situations. This drives maximum operational and financial performance and transformative experiences. Our deep expertise and tenacious research focused on technology, business processes, and engineering through the lenses of talent, sustainability, and sourcing delivers precise and action-oriented guidance. Find further details and in-depth content at .
Everest Group Engage
Everest Group's inaugural global conference event, "Everest Group Engage," will be held September 30 – October 2 at the Renaissance Dallas Hotel. The theme of the conference is "The Pragmatic Edge: Designing Your Future." The agenda will help C-suite leaders and teams in global business services, sourcing and vendor management, and shared services operate at peak productivity and efficiency. For more information, visit
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SOURCE Everest Group
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