51ÔÚÏß

Kleenex® Elite Allergen Air Filters MERV 12 and 13 meet strict standards for capturing pollen, allergens, and other microparticles.

WASHINGTON, Feb. 17, 2025 /PRNewswire-PRWeb/ -- The and are pleased to announce MERV 12 and 13 have earned the Asthma & Allergy Friendly® Certification.

The is a collaborative initiative between AAFA and ASL, dedicated to helping consumers identify products that contribute to a healthier indoor environment. Products undergo rigorous independent testing to meet scientific standards established by the program. Only products that meet those strict standards earn the certification mark. Products that are Asthma & Allergy Friendly® Certified are proven to be suitable for people with asthma and allergies.

HVAC systems circulate air through ducts, distributing it throughout a building. Allergens like pollen and animal dander, and other microparticles, can spread through the indoor environment this way. Therefore, using an effective air filter is crucial for maintaining a healthier indoor environment, reducing asthma and allergy triggers, and improving indoor air quality.

Kleenex® Elite Allergen Air Filters MERV 12 and 13 earned the Asthma & Allergy Friendly® certification by demonstrating through strict scientific testing that they:

• Effectively reduce the total allergen burden by removing allergens from the air
• Maintain performance without significant airflow reduction, even as the filter accumulates particulate allergens, thereby also avoiding increased energy consumption
• Feature strong edge seals that prevent air and particles from bypassing the filter

"Household air pollution and poor ventilation contribute to increased health risks," said Kenneth Mendez, President and CEO of AAFA. "On behalf of the more than 100 million people in the United States with asthma and/or allergies, we appreciate the Kleenex® Brands' dedication to produce air filters that demonstrably help improve indoor air quality and reduce exposure to common asthma and allergy triggers."

"Achieving the Asthma & Allergy Friendly® certification requires rigorous scientific testing and a true commitment to enhancing indoor air quality. Kleenex® Air Filters have demonstrated their ability to significantly reduce allergens, maintain performance, and ensure effective sealing, making them a reliable choice for optimizing indoor environmental quality. We are proud to certify their product and support their mission to provide high-quality air filters for consumers," said Dr. John McKeon, CEO of ASL.

By meeting these stringent standards and achieving certification, Kimberly-Clark and the Kleenex® Brand make a clear commitment to help clean the air in your home and provide a healthier environment for your family with its newly Asthma & Allergy Friendly® Certified air filters.

"Kleenex® is already a household name dedicated to life's moments, and with the addition of the new Kleenex® Air Filters we support a healthier indoor environment for your home and family." said Sharnell Weathersby Senior Brand Manager, Kimberly-Clark. "We are especially proud of the Asthma & Allergy Friendly® certification that helps demonstrate our commitment to quality and helping improve indoor air quality."

About the Asthma & Allergy Friendly® Certification Program

The Asthma & Allergy Friendly® Certification Program is a unique, groundbreaking collaboration between the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL). The program tests and certifies products against strict standards to prove their suitability for people with asthma and allergies. Products passing these tests earn the Asthma & Allergy Friendly® Certification Mark. The Certification Program works with retailers and manufacturers to offer consumers products for a healthier home. Certified products include air cleaners, air filters, paints, bedding, vacuum cleaners, washing machines, cleaning products and more. Visit for more information.

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World's Most Ethical Companies® by Ethisphere for the fifth year in a row and one of Fortune's Most Innovative Companies in America in 2024. To keep up with the latest news and to learn more about the company's 150-year history of innovation, visit the .

Media Contact

Sarajne Sparks, Asthma & Allergy Friendly® Certification Program, 1 540-538-3286, [email protected],  

,

SOURCE Asthma & Allergy Friendly® Certification Program