Digitalzone's new flagship solution sets an industry first by offering contact-level lead targeting and reporting.
NEW YORK, Jan. 15, 2025 /PRNewswire-PRWeb/ -- Digitalzone, a leader in global demand generation, has unveiled Programmatic Nurture™—the company's new premier solution that transforms how businesses connect with their audiences by focusing on individual engagement.
Programmatic Nurtureâ„¢ is the first demand generation solution to offer contact-level targeting and intent signals. It provides marketers with the clarity and precision necessary to attract, nurture, and convert leads in alignment with their decision-making process.
"Buyers expect interactions tailored to their needs, and businesses require tools that provide deeper insights into their leads," said Rishikkes Pawar, CEO of Digitalzone. "While account-based marketing (ABM) improved targeting, it still treats accounts as a whole and often misses the individual decision-makers ready to buy."
Programmatic Nurtureâ„¢ overcomes these challenges by zeroing in on individual decision-makers while giving full transparency into their engagement across every digital channel.
The solution is also noteworthy for its capability to uncover lead activity across web and media, which are historically anonymous channels. This gives demand generation marketers deeper insights into lead behavior and engagement patterns.
"Marketers finally see not only the best accounts, but also specific buyers they should be targeting and where they're engaging. Reporting on their buying journey includes ad impressions, ad engagement, clicks and site visits. We tie that to their lead generation activity for a unified report," said Tom Koletas, Chief Revenue Officer of Digitalzone. "It provides a complete understanding of your audience that empowers marketers to nurture more effectively."
The new demand generation solution combines advanced audience building with strategic campaign guidance via the following features:
- Contact-level Precision Targeting ensures campaigns are directed at individuals within accounts who show actual, high intent—not just broader account-level interest.
- Journey Pixel attaches itself to every campaign property, even making lead activity across previously anonymous channels of website visits and display ad impressions and clicks.
- Journey Reporting aggregates all touchpoints for each lead at scale, providing accurate engagement scoring and actionable insights to help marketers prioritize leads that are most likely to convert for more seamless handoffs to sales teams.
Programmatic Nurtureâ„¢ was designed with Digitalzone's zero-waste philosophy in mind. It focuses on high-intent prospects to ensures every marketing dollar is spent wisely, preventing resources being wasted on uninterested or out-of-market audiences
For more information on Programmatic Nurtureâ„¢, visit our website .
About Digitalzone
Digitalzone is a leading B2B marketing and demand gen company that specializes in creating demand that converts for B2B organizations. Having delivered over 50,000 campaigns for some of the biggest companies worldwide, Digitalzone has a proven track record of driving growth for clients and continues to expand its footprint in the demand generation space. For more information, visit .
Media Contact
Emily Chu, Digitalzone, 1 816-286-6066, [email protected],
SOURCE Digitalzone
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