Nature-driven solutions for hair and skin hydration harness power of responsibly sourced oils
HAUPPAUGE, N.Y., Feb. 6, 2025 /PRNewswire-PRWeb/ -- The growing 'farm-to-face' trend (1) in beauty emphasizes consumers' desire for natural, responsibly sourced ingredients—a philosophy that has guided innovative hair, skin, and oral care products since 1978. Inspired by the desert's ability to sustain life with minimal resources, the brand has relied on trusted ingredients like jojoba oil, tea tree oil, shea butter, and aloe to create deeply hydrating, sustainable personal care products. Dry indoor air from central heating and air conditioning, along with summertime exposure to chlorine and salt water create a year-round need for effective, nature-based hydration. Desert Essence addresses this with certified, globally sourced ingredients like coconut oil, jojoba oil, and manuka oil. Designed to restore moisture and vitality, these intensely hydrating botanicals are found in a variety of the brand's , , and products.
Coconut Oil has become a favorite with consumers for its luxurious moisturizing qualities and tropical scent. According to market research, the industrial consumption of coconut oil for the cosmetic and skincare industry has increased dramatically, partially due to anti-aging qualities which is a big driver in human consumption (2). Desert Essence's coconut-based lineup is vast, including shampoos, conditioners, hair styling products, body washes, hand and body lotions, and deodorants.
Jojoba oil is also enjoying exponential growth as product manufacturers scramble to develop new innovations that appeal to consumers looking for botanical skin and hair care. Jojoba is also extremely shelf-stable and resistant to high temperatures. The jojoba market is expected to expand from about $245M in 2021 to about $351M in 2027 (3). Desert Essence discovered the magic of jojoba years ago and has continued to employ it in a number of its products, including its recently launched and . Formulated to deliver deep hydration and nourishment, they are infused with hyaluronic acid, AHA, and jojoba oil to replenish moisture and support the skin's natural barrier.
The global shea butter market size was estimated at USD 2,412.4 million in 2024 and is projected to grow at a CAGR of 7.9% from 2025 to 2030 (4). This growth is largely driven by rising demand for natural and organic skincare products, with shea butter recognized for its moisturizing, anti-inflammatory, and antioxidant properties. The beauty and personal care sector, in particular, is a key consumer, spurred by demand for eco-friendly, sustainable ingredients. A number of Desert Essence products − from its popular line of body butters to lip balms and hand and body lotions − contain shea butter as a complement to other hydrating oils.
"Desert Essence's legacy lies in using nutrient-rich desert botanicals to inspire its ever-expanding innovation," says Sharon Paguio, vice president of marketing. "The 'hydration market in the skincare and haircare industry is always thirsty for more. Almost all of the Desert Essence products in our vast portfolio include natural oils and hydrating oils, from coconut to jojoba and manuka oils, that are Vegan, NON-GMO, and Cruelty-free, among other certifications," she notes.
Desert Essence's products are available for purchase online at and at select retailers nationwide.
was founded in 1978 and is a leader in natural personal care. The company draws its inspiration and ingredients from the desert, "a model of pristine balance and sustainability, where limited resources, if used responsibly, offer the body and spirit untold benefits." Using nutrient‐rich desert botanicals revered in native cultures for their healing properties, like Tea Tree, Jojoba, Aloe, and Argan Oils, Desert Essence's body, skin, and hair care products work in harmony with the body to soothe, nurture, and restore. True to its principle, the company works to ensure that both its products and practices reflect the serious commitment it has made to the health of the planet. Desert Essence is a Certified B-corp Corporation.
1) Becker. (n.d.). 7 Biggest Skincare Trends That'll Dominate 2025 | Dermstore. Retrieved from .
2) Ltd, C. M. I. P. (2023, March 16). Coconut products market size and trends. Coherent Market Insights.
3) Jojoba Oil Market: Industry Trends and Forecast to 2032: [117 pages]. SOUTHEAST. (n.d.-a).
4) Shea butter market size and share: Industry Report, 2030. Shea Butter Market Size And Share | Industry Report, 2030. (n.d.).
Media Contact
Sarah Eykyn, Desert Essence, 1 2052396445, [email protected],
SOURCE Desert Essence
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