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New Brand Identity Reaffirms the Organization's Commitment to Wildlife Conservation in Colorado and Worldwide

DENVER, June 26, 2024 /PRNewswire-PRWeb/ -- For 128 years, Denver Zoo has connected people with wildlife. From its early years with just a few iconic Colorado species to more than 2,500 animals in its care, the Zoo has cultivated a gateway to the wonders of the natural world. But now, with more than a million species in danger of extinction, the Zoo's mission—Inspiring Communities to Save Wildlife for Future Generations—and its wildlife conservation efforts have never been more urgent. Earlier today, the Zoo unveiled its new brand identity as Denver Zoo Conservation Alliance (DZCA), which reflects its purpose to continue to deliver exceptional experiences on its 80-acre campus, while reaffirming its commitment to wildlife conservation in Colorado and worldwide.

"The key word in our new name is 'alliance' because conservation means collaboration and we need our community of guests, members, donors, staff, volunteers, neighbors and partners to join us in fulfilling our mission," said Bert Vescolani, president and CEO of DZCA. "Together, we are more than our individual actions and we can work in partnership to create a world where wildlife thrives."

As a zoo-based wildlife conservation organization, DZCA's work includes research, sustainability practices, wildlife breeding and release, habitat restoration, wildlife rescue and rehabilitation and much more. For more than 30 years, DZCA has dedicated staff, expertise and funding to more than 600 conservation initiatives in 62 countries, all while building meaningful connections between millions of people and wildlife. DZCA recently launched new conservation programs and partnerships in Africa and Southeast Asia, helping to protect some of the world's most vulnerable species, including Asian elephants, Sumatran orangutans and mountain gorillas.

"Our new identity as Denver Zoo Conservation Alliance honors our past efforts to connect people with wildlife and protect threatened species and habitats, and will guide us into the future where our work will only become increasingly important," said Brian Aucone, chief conservation officer of DZCA. "This is the start of an exciting new era in our 128-year history, and we hope to inspire future generations of animal lovers and conservationists to join us!"

As a nonprofit organization, Denver Zoo Conservation Alliance relies on the community to support its conservation work by visiting, becoming a member, donating, celebrating, and joining its Community Science Crew. For more information, visit DenverZoo.org.

ABOUT DENVER ZOO CONSERVATION ALLIANCE
Home to more than 2,500 animals representing 450 species, Denver Zoo Conservation Alliance (DZCA) is a global nonprofit wildlife conservation organization that inspires and empowers communities to save wildlife and wild places. DZCA connects people to the wonders of nature through well-cared-for animals in immersive habitats, engaging learning experiences and impactful conservation programs in Colorado and worldwide. Accredited by the Association of Zoos and Aquariums (AZA) and American Humane Certified™, DZCA pursues its mission—Inspiring Communities to Save Wildlife for Future Generations—through the support of its guests, members, donors and partners that create a collaborative alliance dedicated to saving wildlife together. For more information, visit DenverZoo.org.

Media Contact

Jacob Kubie, Denver Zoo Conservation Alliance, 720-337-1644, [email protected] ,  

SOURCE Denver Zoo Conservation Alliance