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Cracker Barrel Cheese's Robots roamed more than 500 combined miles through New Orleans leading up to the Big Game

CHICAGO, Feb. 10, 2025 /PRNewswire-PRWeb/ -- , the rich and bold premium cheese brand, redefined game-day snacking in a historic way at the largest sporting event of the year. Deploying a fleet of 50 AI-powered food delivery robots across New Orleans, the brand provided nearly 100,000 Cracker Barrel Cheese Sticks directly to fans. From Wednesday, February 5th, to Sunday, February 9th, these cutting-edge robots covered more than 500 combined miles navigating tailgates, parks, and hotspots to bring game-day fuel straight to the crowd.

Fans could easily access Cracker Barrel Cheese Sticks through the refrigerated robots, each equipped with a scannable QR code for instant, free snacking. With an array of bold flavors available, every cheese lover found their perfect bite while experiencing the seamless convenience of AI-powered delivery. Joining Cracker Barrel Cheese for this groundbreaking initiative was former professional football player, actor, and television host , who hyped up fans while sharing his favorite game-day snacking tips.

"Activating during the Big Game week was an absolute game-changer for Cracker Barrel Cheese," said Amanda Vaal, Brand Director at Cracker Barrel Cheese. "We built relationships with nearly 100,000 devoted Cracker Barrel Cheese fans in an innovative and engaging way, and this showed us how Cracker Barrel Cheese is such an integral part of game day snacking. Seeing the fans' reactions as they interacted with the robots and enjoyed our cheese was truly amazing. With the incredible support of Anthony 'Spice' Adams, we made game-day fueling more exciting than ever."

The activation was met with intrigue from local and visiting fans, as crowds marveled at the futuristic robots gliding through the streets of New Orleans. Many were eager to test out the AI-powered delivery system, scanning QR codes and excitedly awaiting for their Cracker Barrel Cheese Sticks.

For more information on Cracker Barrel Cheese, visit . Connect with the brand on Instagram .

About Cracker Barrel Cheese

Founded in 1954, Cracker Barrel Cheese was born from a love of quality cheese and a passion for cheddar-making. Using the same proprietary heirloom starter cultures for more than half a century gives this award-winning cheese its rich and bold flavor. Available across the United States, Cracker Barrel cheese features over 17 delicious flavors in a wide variety of cooking and snacking formats to meet the standards of the most sophisticated of palates.

Cracker Barrel Cheese is perfect for everyday snacking and those special occasions where impressions matter most! Backed by Lactalis Heritage Dairy with a history and expertise rooted in creating world-class award-winning dairy and leading quality standards. Visit

About Lactalis USA

Lactalis USA is committed to enriching lives by producing nutritious and great tasting dairy products. The company offers an unrivaled house of beloved dairy brands in the United States including Italian cheeses, specialty cheeses and gourmet butters, ® brands in natural and grated cheeses, cottage cheese, ricotta and sour cream, cheese, cheddar cheese, milk, and yogurt brands. In the United States the company has approximately 4,000 employees, is present in eight states with 11 manufacturing facilities and corporate offices located in New York City and Buffalo, N.Y., Chicago, Ill., Bedford, N.H., and San Fernando, Calif. Lactalis USA is part of Lactalis Group, the world's leading dairy company, a French family business founded in 1933 in Laval, France.

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Media Contact

Alissa Bremner, Cracker Barrel Cheese, 1 7022050019, [email protected],  

SOURCE Cracker Barrel Cheese