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Celebrating Success: Crimson Cup Helps Six Coffee Shops Mark Milestone Anniversaries in January


News provided by

Crimson Cup Coffee & Tea

Jan 19, 2025, 08:30 ET

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The drivethru at Smokey Mountain Espresso in Sevierville, Tennessee.
The drivethru at Smokey Mountain Espresso in Sevierville, Tennessee.

This January, Crimson Cup Coffee & Tea celebrates the milestone anniversaries of six independent coffee shops in five states. Their success highlights the impact of its 7 Steps to Success consulting program, which has launched over 300 coffee shops since 1991.

COLUMBUS, Ohio, Jan. 19, 2025 /PRNewswire-PRWeb/ -- This January, six independent coffee shops in five states are celebrating milestone anniversaries ranging from one to seven years. The owners learned through Crimson Cup Coffee & Tea's consulting program.

"Through the 7 Steps to Success program, we've had the privilege of empowering entrepreneurs to create community-driven coffee businesses that stand the test of time," said Greg Ubert, founder and president of Crimson Cup Coffee & Tea. "We're proud to recognize the owners' hard work and achievements as they celebrate their anniversaries this month."

"Having no coffee experience, I would have never opened a shop had I not found Crimson Cup, [which] offered everything we needed…service, expertise, quality and thorough help!" - Michael Williams, Smoky Mountain Espresso

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Honoring Milestones: January Anniversaries

The following coffee shops are celebrating significant anniversaries this month:

  • Smoky Mountain Espresso – Sevierville, Tenn. (7 years, Jan. 2018)
  • Second Chances Recovery & Retail Store – Poteau, Okla. (6 years, Jan. 2019)
  • The Village Brew – Piketon, Ohio (4 years, Jan. 2021)
  • Mocha & Mini – Albert Lea, Minn. (3 years, Jan. 2022)
  • Shawnee Station Coffee House – Lima, Ohio (3 years, Jan. 2022)
  • Walnut Street Coffee and Deli – Oskaloosa, Kan. (2 years, Jan. 2023)

The anniversaries highlight the resilience, dedication and community commitment of these .

A Legacy of Success

Since 1991, Crimson Cup Coffee & Tea has helped over 300 entrepreneurs turn their coffee shop dreams into reality. Today, the company supports 212 independent coffeehouses operated by 164 entrepreneurs, with 29 owners running multiple locations. Many shops have been open for 10, 15, 20 or more years.

"We've opened an average of 15 new coffee shops annually since 2016, and 70 percent of the shops we support have been in business for five years or more," said Ubert. "These milestones reflect the strength of our program and the entrepreneurs we work with."

Each entrepreneur started by reading "Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee," by Crimson Cup Founder and President Greg Ubert. This book provides a foundation for understanding the essential components of launching and running a successful coffee shop, from creating a solid business plan and to selecting high-quality coffee products and training skilled baristas. It serves as a step-by-step guide, offering practical advice and actionable insights that set the stage for long-term success.

Among this month's anniversaries, Smoky Mountain Espresso in Sevierville, Tennessee, celebrates seven years of serving exceptional coffee and fostering community connections. Owners Michael and Karen Williams turned to Crimson Cup's 7 Steps to Success program to bring their vision to life.

"Having no coffee experience, I would have never opened a shop had I not found Crimson Cup," Michael Williams said. "Crimson Cup offered everything we needed…service, expertise, quality and thorough help!"

The couple, who also operate a Sweet Frog Frozen Yogurt franchise, wanted to create a warm, friendly atmosphere with high-quality coffee that stood apart from major chains. Crimson Cup supported them every step of the way.

"Accessibility of help, ease of ordering, professionalism, training and superiority of products are among the reasons we love doing business with Crimson Cup," Karen Williams said.

Smoky Mountain Espresso's menu includes a variety of hot, iced and frozen espresso drinks, along with iced coffee, cold-brewed coffee, tea, fruit smoothies and Crimson Cup Nitro cold brew on tap. Their signature drink, Smoky Mountain Mocha Freeze, combines white chocolate, caramel, espresso and ice to create a customer favorite.

Ranked the top Sevierville coffee shop by Yelp, Smoky Mountain Espresso has also earned over 800 five-star Google reviews. Visit the shop at 1259 Middle Creek Road.

Ready to Open Your Coffee Shop? Make It Happen in 2025

Since 1991, Crimson Cup Coffee & Tea has helped over 300 entrepreneurs in 37 states achieve their dream of owning a coffee shop. More than 70 percent of the shops have been operating for five or more years.

Each entrepreneur started by reading "Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee," by Crimson Cup Founder and President Greg Ubert. This book provides a foundation for

Aspiring coffee entrepreneurs can embark on the same path by ordering the company's :

  •     The 7 Steps to Success book, written by Greg Ubert
  •     Customizable business plan templates
  •     Award-winning coffee samples and merchandise
  •     Personalized consultations with coffee startup and operations experts

"If you've been dreaming of opening your own coffee shop, let's make it happen in 2025," said 7 Steps Sales Leader Scott Fullerton. "Contact me at 888-800-9224 or [email protected] to discuss your project."

About Crimson Cup Coffee & Tea

Founded in 1991, is a leader in the specialty coffee industry, recognized for award-winning quality and commitment to sustainability. The company's accolades include multiple Good Food Awards, the 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast magazine's 2016 Macro Roaster of the Year.

Through its initiatives, Crimson Cup supports coffee-growing communities with sustainable, mutually beneficial partnerships. Its 7 Steps to Success program empowers entrepreneurs to by providing a detailed template, hands-on training, award-winning coffee and ongoing consulting.

Crimson Cup coffee is served in over 700 independent coffeehouses, grocers, universities, restaurants, and food service locations across 36 states and Bangladesh. The company also operates its own and coffeehouses in Ohio. To learn more, visit .

Media Contact

Cheryl Claypoole, Crimson Cup Coffee & Tea, 614-361-5023, [email protected],

SOURCE Crimson Cup Coffee & Tea

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